SEO And PPC
Pay Per Click Ads – PPC Ads
Strategy Development for PPC Ads
Keyword Planning & Budget Planning
Content Marketing
Ad Copy Creation
Paid Search
Monitoring & Analytics
Campaign Optimisation
Detailed Campaign Reporting
We’re Google certified and Google trained.
Paid traffic combined with optimised web web design is a great way to attract more visitors, leads and customers.
Searches are carried out for your services and products every day. We’re here to ensure that yours’ is the brand discovered by these searches. Our search marketing approach ensures your business shows up in the right places and is cost-effective.
Finding the right target audience on Facebook ads, Google ads and other social platforms is a science in itself. Our team continually test new market segmentation methods to see what works best.
We strive to achieve the best possible media performance across all online platforms. When allocating advertising budget, reporting is critical to understanding the ROI of your campaigns. Unlike traditional channels, paid traffic lets you track your conversions and ROI so you know how well your campaign is performing. Our team places great emphasis on goal setting to measure online performance and refining campaigns to be more successful.
People don’t buy what you do, they buy why you do it.
If you have well optimised website and your landing pages for search engines, users will be able to find you easily online and ads will cost less. Also, you will be able to maximise the impact of the ads and use the budget more efficiently.
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s unpaid results. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.
SEO focuses on creating and promoting content that is relevant to a website’s target audience and that contains keywords associated with the website. This includes optimizing the content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. SEO also involves promoting the website to increase its visibility in the search engine results page (SERP).
SEO tactics can be categorised into two broad categories: “on-page” and “off-page” tactics. On-page tactics are those that are done on the website itself, such as optimising title tags, content, and HTML coding to ensure that the website is as visible as possible in search engine results. Off-page tactics involve activities such as link building and social media marketing to increase the website’s visibility in search engine results.
Ultimately, the goal of SEO is to increase the visibility of a website in order to drive more traffic and conversions. By utilising both on-page and off-page tactics, your businesses can improve their search engine rankings and maximise online presence.
Let us worry about everything and help you to enhance your website and the results will soon be visible.
Pay Per Click (PPC) Ads is a powerful tool for businesses looking to increase their visibility and reach their target customers. PPC Ads are a cost-effective way to drive traffic to your website, build brand awareness and generate leads. With PPC Ads, you only pay when a user clicks on your ad, making this an efficient way to reach your target audience.
At its core, PPC Ads are a type of search engine marketing that helps your business show up on the first page of search engine results. When someone searches for a keyword related to your business, your ad will appear in the search engine results. By setting a budget, you can decide how much you are willing to spend per click. This allows you to control your advertising costs and target users who are most likely to be interested in your product or service.
PPC Ads are highly customizable and allow you to target users based on geography, keyword, device, language, and more. With the right strategy, you can reach your target audience and make sure your ads are being seen by the right people. Furthermore, you can track the performance of your PPC Ads in real-time and make adjustments as needed to ensure you get the best results.
PPC Ads are an essential tool for businesses looking to increase their visibility and reach their target customers. With the right strategy, you can maximize your ROI and increase your business’s success.
Search marketing strategy is a strategy implemented for websites that want to extend their reach but may not have high organic rating. Being on the first page on Google results and other search engines will drive more traffic to your website and therefore increase your conversion rate. We will help you to plan and execute a strategy that gets you page climbing the results ladder.
Understanding the various keywords and phrases your audience uses to search for your offerings, and analysing which of those keyword combinations have a higher likelihood of resulting in a conversion (whether that conversion is a sale, lead generation, etc.) we are able to effectively target your audience with an efficient use of your budget.
Content marketing is a powerful tool for businesses looking to drive growth, build brand awareness, and engage with customers. Using SEO optimised content, your businesses can create engaging content that is optimized for search engines, increasing visibility and boosting organic traffic to your website. Content marketing can include blog posts, videos, infographics, ebooks, webinars, and more, all designed to help businesses reach their goals. With a well-crafted content marketing strategy, businesses can effectively engage with their target audience, drive leads, and increase conversions.
Words… sometimes… the ‘write’ ones are just… difficult to articulate sometimes – you know? If you want to find the ‘right’ words for your audience draw us a picture and our experienced team of copywriters will help you create compelling and SEO-optimised copy that will engage with your target audience and increase traffic to your website.
We will set up tracking tools, monitor your paid search campaigns and provide you with simple and actionable insights.
A lot of data comes through when you launch a campaign. We use this data to refine your strategy and improve your click-through rate and conversions.
We will provide you with an easy-to-digest report for you to understand future wins and opportunities.