Email Marketing

Strategy Development
List Management & Subscriber Segmentation
Email Marketing Automation
Content Creation & Newsletter Template Design
Subject Line Testing
A/B & Multivariate Testing
CTR Analysis
Monitoring & Analytics
Email Marketing Optimisation
Detailed Reporting


We help you cut through the noise.

Some Emails are good:Your food is on the way!
Some Emails are bad…: “Your parking charge appeal has been rejected…” 
Some Emails just have to be read:The biggest misconception about crocodile adoption is…

You’ve done the hard work of attracting and acquiring a subscriber, time to unlock your mailing list’s potential. Whether it’s nailing Email subject lines, creating a killer copy or perfecting an email template design we are here to help.

Segment audiences to better target your email campaigns and get your company Email into the primary inbox and out of the junk. 

I want to do business with a company that treats emailing me as a privilege, not a transaction."

A good Email Strategy identifies the what, why and how. We can help you establish Email marketing goals, pick the best email marketing tools and target in-market audiences with Email that converts

We will help you set up your lists and segment your subscribers so you can tailor your email approach accordingly.

Attractive design and well crafted content conveys your message in a clear and memorable way.

We’ll set up your email client to send emails for each part of the customers’ journey.

Creative email subject lines mean more emails opened, more eyes on your content and more clicks to your website.

With A/B and Multivariate Testing we will help you to determine your best performing content with different segments of your audience.  We start campaigns with A/B testing, which later leads to Multivariate Testing.

Email marketing A/B testing is a great way to quickly optimise your campaigns and get good results. It compares two versions of emails and measure which one performs better. This allows us to make quick adjustments and ensure your emails are seen by the right people. By running A/B tests, we will identify the best subject lines, calls-to-action, and content that resonates with your audience. We will also track the performance of different emails to gain valuable insights into what works and what doesn’t. Additionally, with A/B testing we will test different designs, layouts, and visuals to determine which ones your target audience responds best to. With the right A/B testing strategy, you will send emails that are more targeted, personal, and relevant to your subscribers.

With Multivariate Testing, we will test several different versions of your emails to see which ones perform the best. This kind of testing allows us to experiment with different elements of your emails such as subject lines, images, and call-to-actions to determine which combinations result in the highest open and click through rates. By optimising your emails with multivariate testing, we will ensure that your emails are engaging and reaching the right audience. Additionally, we can use the results of the tests to optimise your future campaigns for the best possible results. By understanding which elements of your emails are resonating with your audience, we will increase your open rates and improve your overall email marketing strategy.

Take a deep dive into your click through rate, analyse your conversions and improve the influencing factors

Monitor your email campaigns and receive clear and actionable insights.

Email marketing optimisation is the process of improving any aspect of email marketing. We’ll offer you advice related to service providers, creative decisions, targeting, and strategy.

Get easy-to-digest reports that identify potential wins, opportunities and areas to improve.