Website Development F.A.Q.
Digital Marketing F.A.Q.
Digital marketing allows you to reach an enormous audience in a way that is both cost-effective and measurable. You can reach more customers with less expenditure than traditional marketing methods. Digital marketing also allows you to understand your audience in greater detail than traditional face-to-face interactions. This understanding can help you make better decisions for future campaigns, products and communications.
Digital marketing can increase your audience size and sales by using social media platforms and paid search ads. Specifically target existing customers, keeping them up-to-date with sales and promotions via emails or exclude previous customers and run efficient promotions to a new customer base.
One of the biggest changes in consumer behaviour that digital marketing has made in the past few years is that modern consumers expect a more consistent and personalised experience. Comparing your products and services with a competitor has never been easier. Now along with quality products, post-purchase experience and customer support has become equally important to your customers’ decision making process.
Digital marketing includes Email Marketing, Pay-Per-Click advertising, Social Media Marketing, Search Engine Optimisation etc. All of these help introduce people to your company. Once you connect with your customers, if they find value in your proposition, they will buy your product and/or service. The best practice is to stay connected with your audience and continue to engage with them in a positive manner, in this way you maximise your chance for them to return and become a long-term advocate of your brand.